I Spent ,000 Advertising Myself on Facebook Ads to Find Love
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I Spent $1,000 Advertising Myself on Facebook Ads to Find Love

Swiping right on potential lovers like he was shopping online didn’t seem right to Jack Liu — but spending $1,000 on a personal ad was spot on.

“My ads were straight to the point,” Liu, a 40-year-old digital marketing entrepreneur from Queens, told The Post, describing a virtual love campaign he launched in 2020 via Facebook ads. “Women had to click on it and then fill out a form.”

New York City native Jack Liu spared no expense when it came to finding the love of his life through social media marketing. Courtesy of Jack Liu

“I would read the responses every day, reach out to those I found interesting, and then set up a first date on Zoom,” Liu said. “From there, if all went well, we would set up a date in person.”

Cyber ​​self-promotion, as bizarre as it may be, has been singles’ best defense against online dating fatigue.

This is the exhaustion that plagues millennials and Generation Z.

A June 2024 Forbes Health study found that 78% of people in the United States looking for dates feel “burned out” by unattractive and unhelpful apps.

Another recent report from DatingAdvice.com found that the majority of young men and women — 93% and 88%, respectively — are looking for unconventional hookups rather than app-based matches.

Young singles across the country are openly admitting that they are not interested in finding love through dating apps. New Africa – stock.adobe.com

Liu’s apathy towards platforms has intensified during the COVID-19 lockdown.

“During the pandemic, everything was online and on Zoom, speed dating,” he said. “There was just something missing in those approaches.”

“I never felt like I found the woman I was looking for,” the promotions professional continued. “Using apps, I never felt like I was able to convey the best parts of who I am as a person.”

So Liu took the hit announcement He himself.

His cyber fliers, which appeared on Facebook and Instagram timelines for about a year, touted the aspiring youngster as a creative, religious entrepreneur who liked to travel. The sweet description helped Facebook’s algorithms pique the interest of potential lovers with similar values ​​and weed out incompatible prospects.

After a year of appearing in Facebook ads, Liu’s posts caught Landby’s attention. Courtesy of Jack Liu

“I thought my ads would get results,” said Liu, who founded ZipMatches.com to help other singles advertise online. “But I couldn’t have imagined how well it would work in finding Bethany.”

The happy lover’s newsletter caught the attention of his current girlfriend, 36-year-old Bethany Landby from Boston, in August 2021.

“When I saw his ad, it really caught my eye that he danced tango and had other interests in common,” Landby, owner of Allumette Candle Company, a brand that works to end human trafficking and domestic violence, told The Post.

“Men seem to have to swipe endlessly to find a match, and even then it may not be a perfect match,” she added. “Advertising can trump all that and save you a ton of time because it’s targeted and done for you.”

Liu tells The Post he can’t imagine a better candidate than Bethany. Courtesy of Jack Liu

And while they say that only fools jump into the deep end, modern men and women looking for love usually prefer to choose the least time-consuming and easiest path to a happy ending.

Like Liu, another New Yorker searching for “the one” — who chose to remain anonymous — launched a series of Instagram ads earlier this year. The millennial also created a Google Forms document to share his height, likes, and background before presenting a shortlist of questions to potential suitors.

But the avant-garde approach is not limited to honey-seekers in the concrete jungle.

Wong, who is originally from Australia, says using Google Forms has saved her time when dating online and in person. Courtesy of Tiffany Wong

Tiffany Wong, a 28-year-old from Sydney, Australia, told The Post that Google Forms helped her speed up her search for a suitable date in a shady environment.

“Being single in Sydney and using apps is a minefield,” said Australia’s favourite stage and screen actress.

Due to her demanding schedule, which often required Wong to work 55-hour weeks, in July she reluctantly turned to Hinge and Tinder for help finding a match, but she created a personalized survey to streamline her search.

Wong told The Post that her questionnaire is often met with positive feedback from potential partners, although she has also faced harsh criticism from men who dislike her questionnaire. Courtesy of Tiffany Wong

The documentary, titled “So… You Want to Date?” asks daters about themselves, their relationship standards and their views on social issues. It helped Wong separate the studs from the duds.

“If they answered the form in a way that showed they were smart, funny and caring,” she said. “Usually the dates would be exactly the same.”

The brunette received over 25 requests for dates in a month. However, she only agreed to go out with three guys, considering their heartwarming answers to her questions.

But instead of finding Mr. Right on the app, Wong accidentally ended up with the man in an Edinburgh ramen shop last month. The two are now in a long-distance relationship.

“He also filled out a Google form,” Wong said. “That intrigued me.”